Brand Identity
Crafting unique visual identities that tell your brand’s story and leave a lasting impression
I create distinctive and cohesive brand identities that capture your essence and resonate with your audience. From logo design and color palettes to typography and brand guidelines, I craft every element to reflect your vision, values, and personality—ensuring a consistent and memorable presence across all touchpoints.
What I Offer
Logo Design – Crafting unique, memorable logos that embody your brand’s core identity.
Brand Guidelines – Developing clear rules for visuals, typography, and tone to ensure consistency.
Color Palette & Typography – Selecting strategic colors and fonts that reflect your brand’s personality.
Visual Identity Systems – Building cohesive assets (icons, patterns, imagery) for a unified brand experience.
Brand Naming & Taglines – Creating impactful names and slogans that communicate your message.
Stationery Design – Designing business cards, letterheads, and envelopes with a professional touch.
Brand Collateral – Producing marketing materials (brochures, packaging, merch) that align with your identity.
Our Process
Discovery
- Client questionnaire
- Market research
- Competitor analysis
- Goal alignment
Concepting
- Moodboard creation
- Sketching ideas
- Style exploration
- Concept selection
Design
- Logo drafting
- Color testing
- Typography pairing
- Asset creation
Refinement
- Client feedback
- Iterative tweaks
- Final approval
- File optimization
Delivery
- Brand guidelines
- File formats
- Usage tips
- Support handoff
