i2 Wealth Website Redesign

Enhancing User Experience and Professionalism in Financial Services

Explore the Live Site
  • Client:
  •  i2 Wealth
  • Timeline:
  • 2 months
  • Project Type:
  • Collaborative Team Project
  • Role:
  • Web Designer and Developer
  • Scope:
  • Complete redesign of the i2 Wealth website, focusing on UI/UX, web development, and content structure. Developed core sections of the landing page and additional pages such as the services, team, and individual founder pages.
  • Tools:
  • Figma, Photoshop, Illustrator, HTML, CSS, WordPress, Divi

Project Overview

The i2 Wealth website redesign project aimed to create a modern, user-friendly digital presence that would effectively showcase the company’s financial services and team expertise. As a web designer and developer, I worked in collaboration with a talented team of developers and a project manager to deliver a high-performing website that prioritized user experience, functionality, and a clean, professional aesthetic. The redesigned site successfully enhanced i2 Wealth’s credibility as a trustworthy financial services provider while improving user engagement and accessibility across all devices.

Challenges & Goals

Challenges

Before the redesign, i2 Wealth’s old website lacked modern design elements, a responsive layout, and efficient navigation. It didn’t fully represent the company’s professional image and failed to engage users effectively. The previous website had issues such as:

  • Outdated aesthetic design
  • Poor user experience across mobile and tablet devices
  • Difficult navigation for users looking for specific financial services
  • Inconsistent branding and limited content organization

The challenge was to transform the website into a polished, easy-to-navigate platform that reflected the client’s values and business goals while improving conversion rates and user engagement.

Goals

  • Create a Modern, User-Friendly Website: The goal was to make the website visually appealing, modern, and functional on all devices, ensuring a seamless user experience across smartphones, tablets, and desktops.
  • Highlight Financial Services and Team Expertise: The site needed to clearly showcase i2 Wealth’s financial services and their team of experts in an organized, engaging manner.
  • Improve Navigation and User Flow: The navigation should be intuitive, making it easy for users to find the information they needed, such as services, team details, and founder profiles.
  • Optimize for Responsiveness: The website needed to adapt seamlessly to all screen sizes and devices, following a mobile-first approach.
  • Enhance Branding and Visual Appeal: Design elements, such as icons, typography, and color schemes, had to align with the client’s professional brand while improving overall visual consistency.

Process

Initiate Communication & Gather Requirements

Establish direct contact with the client and collect essential brand materials to align the design with their vision.

Research & Competitive Analysis

Conduct research on competitors and the target audience to inform the website’s design and functionality.

Wireframing & Mockups

Create wireframes and high-fidelity mockups to establish a clear, user-friendly layout for the website.

Design & Development

Lead the design and development process, ensuring responsive layouts and seamless integration with WordPress and Divi.

Testing & Launch

Conduct extensive testing for responsiveness and functionality, then prepare the website for a smooth deployment.

Features Delivered

  • Responsive Design: The site adjusts seamlessly to different screen sizes and devices, providing an optimal experience on mobile, tablet, and desktop.
  • Custom UI Elements: Unique icons and graphics that enhance the visual appeal of landing and team pages.
  • User-Centered Navigation: Simplified and intuitive navigation, allowing users to find services, team members, and key information with ease.
  • CTA Optimization: Strategically placed call-to-action buttons that encourage user engagement and improve conversion rates.
  • Service & Team Pages: Detailed service offerings and a dedicated team section, showcasing the company’s expertise and building trust with users.

Reflection

This project reinforced the importance of aligning design with both business goals and user needs. By focusing on user-centered design principles and collaborating closely with the team, we created a website that not only met i2 Wealth’s expectations but also elevated their online presence. The process deepened my understanding of how design can directly impact user engagement and conversion rates. Additionally, overcoming challenges such as responsive design and troubleshooting navigation issues helped me grow as a developer and designer.

Overall, the redesigned i2 Wealth website successfully improved user experience, streamlined navigation, and enhanced the company’s brand image. This project also highlighted the value of teamwork and communication throughout the development process, ensuring that the final product was both functional and visually compelling.

⬆